Facebook is one of the best social media to advertise your brand and raise your brand’s reputation. Thanks to the versatility provided by Facebook’s ad interface, it gives advertisers hundreds of ways to efficiently market their brand. To learn more about Facebook advertising read our comprehensive guide to Facebook advertising.
Despite the ease of creating ads for Facebook, finding an ad format that is equal parts engaging and efficient is hard. Knowing how and when to use the right template is a skill and after researching over 25000 Facebook ads, we’ve compiled a list of 50 examples of successful advertisements divided across 15 types of templates. Without further ado, let us begin.
Our first list of templates includes the most popular template types that are neutral and work for all. These are well suited to businesses looking for low-risk & high-reward templates. However, despite the relative ease of distributing these advertisements, their success comes down to the their end design.
Image + Center-Text: One of the most common types of ad templates that can be found on Facebook. These advertisements are extremely easy to make and highlight whatever is written which can include the product USP, brand slogan or one-liners. It also encloses your brand logo for additional recognition and brand influence.
Image + Aligned Text: Just like the format above, this template is easy to make and maintain. The aligned text must coincide with the alignment of the logo. This kind of advertisement is easily noticeable albeit a bit ‘boring’. It is also the most common ad template on Facebook.
Image + Centered Text Inside a Circle: This template is excellent for showcasing discount offers and shopping advertisements to the viewers. The ad template tends to focus a user’s attention to the centre of the image where the offer is specified. High contrast with the background image is a must in this template.
Image + Text inside a Square/Rectangle: Works similar to number 3. However, a semi-opaque background is recommended for this one. Fairly common among advertisers on Facebook.
Image + Text + CTA: This template uses the various templates mentioned above and just adds a CTA to it. Use simplistic CTAs that the user is more likely to click.
Plain Image + Logo: The most simplistic facebook advertisement there is. Extremely simple to create which portrays an ‘understated elegance’ and minimalism to your ad if done right. However, this is more suited to brands with good recognition and Fortune 500 companies. Should usually be avoided if you are a relatively newer business.
The facebook ad templates given above are the ones that are used in a more general sense and are applicable to all industries, products, and services. They are relatively simple and easy to create. The ROI on the templates given above is ok but in a larger sense is too simplistic to make an impact. Simple is not always good. There are a lot of unconventional template designs that have evolved from the general templates. They have been covered below. A closer observation of the templates given below will reveal that all of them are just ‘evolved’ versions of the general templates.
Product Showcase: Specifically suited to software and hardware websites, product showcase ads focus less on the look of the ad and more on its substance. Such ads explain products in their posts and show an image of the product while in operation. It is one of the best ways to generate high-quality leads.
Product showcase + value proposition: Similar to the showcase above this particular, this kind of template contains a one-liner that adds a value proposition to the advertisement. This template provides a lot of opportunities to play around with words and provide an attention-grabbing line to attract viewers.
Right Aligned Image + value proposition: A similar application of number 8 which shifts the image to the right and adds the value proposition to the left.
Benefit proposition + logo: If your business helps other businesses grow or provides a benefit to the users, you can mention the benefit and add a visual corresponding to it. Do remember to include your logo for added effect.
Text Visualization: This is a current fad in the industry. One of the most popular ways of modern advertisement, this involves minimizing the text in the template and visualizing it with an icon or picture. It makes the viewer guess what the image portrays involving the user even before they click.
Testimonial advertisement: This kind of Facebook advertisement posts a customer testimonial in the ad itself which acts as a pseudo-call-to-action for the viewer.
Center product + logo: This is suited to retail/wholesale websites. Amazon ads on Facebook are the best examples you can check out. It can also include a compilation of products.
Carousel Products: Usually done for retail brands, this advertisement is a new feature on Facebook. It allows the viewer to browse through a retail website’s catalogue on Facebook itself.
Simple Image + Overlay + Logo: This template is made for simplicity and minimalism. A reference image, brand name, and logo. This advertisement is great for spreading brand awareness and recognition.
While templates mentioned above are commonplace due to their wide success and ease of application, some brands and companies do get creative with Facebook ads. These examples given below are rare creative applications of Facebook advertising and go to prove how versatile Facebook advertising can be.
Linking landing pages in a carousel
Product acting as logo housing
Adding a chatbot to book test drives and enquire, along with a video brochure in a carousel (Most interactive ad I’ve ever seen)
Product catalogue in a boosted post that takes a direct dig at competitor
Humorous tagline and funny to watch gif
Personalizing the ad for the audience
Extreme high colour contrast to stand out
Playing with your viewer’s curiosity
Use emojis, maybe? (To be honest, not my favourite)
Not my recommended method, but click-baiting